Benjamin Moore Reveals Its 2017 Color of the Year The hue delivers a hit of drama befitting of the times

Last week Benjamin Moore creative director Ellen O’Neill had a moment of panic. “I suddenly thought, Oh no, have we scheduled our Color of the Year party on the night of the final debate?” Each year, she and her team canvas the globe to pinpoint the single color that captures the contemporary mood, and like clockwork every October, the design world waits with bated breath for the big reveal. (Last year’s verdict—Simply White—shocked us with its steadfast austerity.) Thankfully, O’Neill quickly discovered that she wouldn’t be competing for viewers with Clinton and Trump. But as anxieties surge and tempers boil here in the U.S., it seems rather fitting that O’Neill will deliver the results of her annual zeitgeist report on the eve of the final bout of televised theatrics, the candidates’ true colors continuing to reveal themselves.
This year’s hue wasn’t immediately obvious to O’Neill. But once she landed on it, validation was lurking in every corner—the color deepened the backdrop of a booth in Paris’s Clignancourt flea market, splashed the walls of the Thorvaldsen Museum on a quiet day in Copenhagen, and filled the pages of a trim Jun’ichirō Tanizaki novel that seemed serendipitously planted for her to unearth in a London bookshop. The color in question? Shadow. A rich, royal amethyst dripping in drama.


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